Atlanta Hawks

The Atlanta Hawks are a professional basketball team based in Atlanta. The Hawks compete in the National Basketball Association (NBA) as a member team of the league’s Eastern Conference Southeast Division. The team plays its home games at Philips Arena.

The team’s origins can be traced to the establishment of the Tri-Cities Blackhawks in 1946 in Moline, Illinois, a member of the National Basketball League (NBL) and owned by Ben Kerner & Leo Ferris. In 1949, they joined the NBA as part of the merger between the NBL and the Basketball Association of America (BAA) and had Red Auerbach as coach briefly. In 1951, Kerner moved the team to Milwaukee, where they changed their name to the Hawks. Kerner and the team moved again in 1955 to St. Louis, where they won their only NBA championship in 1958 and qualified to play in the NBA Finals in 1957, 1960, and 1961. The Hawks played the Boston Celtics in all four of their trips to the NBA Finals. The St. Louis Hawks moved to Atlanta in 1968, when Kerner sold the franchise to Thomas Cousins and former Georgia Governor Carl Sanders.

Atlanta Hawks City Jersey

The Atlanta Hawks officially unveiled their Nike 2021-22 NBA City Edition moments mixtape uniform as part of the NBA’s 75th Anniversary Season celebration. The uniforms reimagine 75 seasons of basketball history, juxtaposing old and new to create an unforgettable look and feel for the league’s milestone season. The newest Atlanta Hawks City Jersey, part of the leaguewide moments mixtape theme, is comprised of key design elements over the team’s 50-plus years in Atlanta and will debut on the court against the Utah Jazz on Thursday, Nov. 4 in State Farm Arena.

The Atlanta Hawks City jersey is a mixtape of the team’s most beloved uniform highlights, blending the hope for a future championship with all the flavor of the team’s favorite eras over more than five decades in the unofficial capital of the south. The new kit’s colorway is done in the team’s core hues – Legacy Yellow, Infinity Black and Torch Red.

The Colorway

Legacy Yellow: The bold hue of the Hawks Legacy Yellow sets a vibrant tone for the young dynamic team to carry the mantle of the greats that built the franchise.

Torch Red: Red is the most enduring color since the team’s relocation to Atlanta. This primary color symbolizes a red-hot spirit and fiery passion for the game.

Infinity Black: Affirms the Atlanta Hawks’ bold and relentless pursuit of a championship, fueled by the support of the team’s unwavering fans and the love for their city that will never die.

The Design

The number style on the front of the Atlanta Hawks City jersey harkens back to the Hawks’ inaugural year in Atlanta representing the font of the 1968 unis while the 1970s font of the “Atlanta” on the chest invokes the spirit of Pistol Pete. The imposing razor-talon hawk clutching the basketball with his wings spread wide across the jersey torso is a nod to the 1998 design. A callout of the city’s iconic 404 area code is at the jersey tag and the two-color Infinity Black and Torch Red trim at the neck and arms is reminiscent of the configuration on the team’s kit from the 1985 season. The back of the Atlanta Hawks City jersey sports numbers in the font from that the same year.

The Sharecare logo is proudly woven into the heart of the Atlanta City Edition moments mixtape jersey, just as the Atlanta-based digital health leader is woven into the fabric of the city. As part of the Sharecare Movement, launched in collaboration with the Hawks in 2017, the company is rallying institutions throughout the state to make its vision of healthier populations a reality for every Georgian.

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